EVS Introduces EpsioAir
for Innovative Ad Insertion in Sports Programs
September 2011 – EVS announces its new Epsio.Air solution which allows a
virtual advertisement insertion in the form of overlay graphics in
downstream live or delayed sport programs.
Epsio Air is the latest EVS solution which is part of the Epsio
graphic suite. Epsio’s patented technology is designed to enhance sports
broadcast programs with ads and other virtual graphic overlays added on
the pitch or to replace surrounding billboards.
This software application
automatically detects different cut points in the program and analyses
every angle where it is possible to insert a selected graphic overlay.
Preloaded graphics and ads are available for selection on the main
interface during program rollout. With its preview/program split screen,
the operator can check every graphic and ad inserts before going on air.
Due to its straight integration with
EVS’ XT/XS series servers, and a tunable processing delay, Epsio Air
offers quality control buffers to manage what will go ‘on air’ with an
Serge Dulin, Epsio suite Product
Manager comments: “Specifically dedicated to second and foreign league
broadcast rights holders along with new media right-holders, this new
solution offers extended possibilities to monetize program content with
local ads or relevant graphic inserts based on the initial production
In partnership with Vizrt, the leader
in on-air graphic solutions, EVS has significantly improved its offering
of sports graphic tools. Epsio.Air seamlessly interfaces with the Vizrt
graphic suite allowing an enhancement of sports programs by inserting
high-end virtual graphics in the playing field’s overlay or by replacing
surrounding advertising boards.
Dulin adds: “Our seamless integration
with Vizrt graphics significantly reinforces the final results for our
clients’ viewers. It allows us to offer a solution that combines the best
virtual graphics technology with the industry’s leading live sports
production and replay systems.”
demonstrations of Epsio.Air will be presented exclusively at
IBC2011. Please visit the EVS Booth 8.B90 and Vizrt Booth 2.A31.
EVS’ PRESS CONFERENCE
WILL TAKE PLACE ON FRIDAY, SEPTEMBER 9TH AT 10AM IN ROOM F004 AT THE
About EVS (www.evs.tv)
leading broadcast and media production systems for sports, news and TV
entertainment. Its innovative Live Slow Motion system revolutionized live
broadcasting, and its reliable and integrative tapeless solutions are now
widely used for non-linear editing and 3D HD productions across the
The company is headquartered in Belgium and has offices in Europe,
the Middle East, Asia and North America. It sells its branded products in
over 90 countries, and provides customer support globally.
For more information
about this press release, please contact :
Marketing & Communications Director
+32 4 361 5810
Please visit us
at www.evs.tv or contact us at any time if you have any further questions about any of our
products or services.
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